Authors

• Zohreh Dehdashti Shahrokh ¹
• Akbar Sepahvand ²

¹ Marketing Management Department, Faculty of Management & Accounting, Professor at Alameh Tabataba'i University, Tehran, Iran

² Marketing Management Department, Faculty of Accounting and Management, Phd candidate at Allameh Tabataba’i University Tehran, Iran

Abstract

This study aims to identify key influential, processual, and output factors of nation branding based on qualitative case studies on primary nation branding by systematically reviewing the nation branding literature. We conducted our study using the meta-synthesis method and reviewed qualitative case studies in the nation branding literature. The results showed that case studies on nation branding examined the influential, processual, and output factors of nation branding. The originality of this study was approved based on indicating key nation branding factors based on systematic review and synthesis of the literature on nation branding.

Keywords

• Nation Brand
• Meta-Synthesis
• Qualitative Case Studies
• Nation Brand Factors