The purpose of this research is to investigate the impact of digital marketing capabilities on organizational ambivalence, focusing on the information technology sector. The research method is descriptive-survey and practical in terms of purpose. The statistical population includes the employees of companies providing Internet services in Isfahan city, which was selected as a statistical sample of 93 by simple random sampling. The data collection tool was done using a standard questionnaire whose validity was checked by experts' opinion and its reliability was checked by Cronbach's alpha coefficient.In order to analyze data and results, spss21 and S3 Smart-PL software were used. The obtained results clarify the culture and marketing structure of digital marketing and then the digital marketing technology has an impact on two organizations.