Marketing Science and Technology Journal
Keywords = Brand engagement Online brand experience Brand loyalty Brand satisfaction Identity related experience Economic
Number of Articles: 1
Mediator Role of Customer Brand Engagement and Online Brand Experience on Brand Satisfaction and Brand Loyalty in Social Media
Volume 2, Issue 2, July 2023, Pages 127-146
Zohreh Dehdashti Shahrokh; Mohammad Reza Mousavi; Niloofar Mousavi
)