Marketing Science and Technology Journal
Volume & Issue: Volume 2, Issue 2, July 2023, Pages 1-203
Number of Articles: 8
The effect of artificial intelligence on the intention to use bank mobile applications (case study: private banks)
Pages 1-34
Ali Sanayei; Chris Westland; Arash Adelpanah
Presenting a model of the effects of e-governance with the mediating role of e-government management on e-government organizations (case study: Iran Health Insurance Organization in City of Isfahan)
Pages 35-54
Maryam sadat Ghazi Asgar; Mansoure Pourmiri
Analysis of Factors Affecting Brand Love and Its Effect on Purchase Intention through Mediation of Word of Mouth Advertising
Pages 55-77
Shima Saripour; Azarnoush Ansari
The Effect of Advertising through Smartphones on Consumers’ Purchase Intention to Buy from Companies Provided Online Services
Pages 79-104
Sayyed Mohammad Moosavi jad; Arman Ahmadizad; Hadi Amani
Developing and explaining the open banking model through the approach of soft systems
Pages 105-126
Elham Sadat Tabaeian; Mohammad Mahmoudi Meymand
Mediator Role of Customer Brand Engagement and Online Brand Experience on Brand Satisfaction and Brand Loyalty in Social Media
Pages 127-146
Zohreh Dehdashti Shahrokh; Mohammad Reza Mousavi; Niloofar Mousavi
Examination of A Multilevel Value-Based Selling Model to Evaluate Sellers’ performance in Business to Business Markets
Pages 147-174
Manijeh Haghighinasab; Sepideh Arab; Noushin Baghbani Parizi; Maryam Golestani
An analysis with a Meta- Synthesis approach on the development policy of Electric vehicles in Iran
Pages 175-197
Sayed Abbas karavand; Mohammad Taghi Taghi Amini; Yazdan Shirmohamadi
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