Marketing Science and Technology Journal
Volume & Issue: Volume 2, Issue 1, April 2023, Pages 1-232
Number of Articles: 8
Evaluating the effect of Personality Traits on Intention to Digital Autopreneurship: Mediating Role of Intrinsic and Extrinsic Motivation
Pages 1-16
Hatef Falahati; Somayeh Salehi
Designing the structural equation model of business behavior components Case study: Iran's cement industry
Pages 17-35
Vahid Nasehifar; Seyyedeh Mahsa Hosseini*
The impact of supply chain ambidexterity on supply chain flexibility with the mediating role of information technology capability (Case study: Qom Province Gas Company)
Pages 37-49
Majid Nili Ahmadabadi; Ziba Mohammadimanesh
The Conceptual Framework of Supplier Relationship Development in the Abadan Refinery with a Focus on Value Co-Creation Based on the Grounded Theory
Pages 51-78
Adel Mazrae; Fereydoun Omidi; Foad Makvandi
Develop a Model to Information Technology Use for Increasing Consumer Awareness in Electronic Commerce According to the Grounded Theory at the Customs Borders of Khuzestan
Pages 79-105
Jahanbakhsh Rahimi Baghmalek; Keyhaneh Karimi
Investigating the impact of website attributes on online purchase intention with the mediating role of consumer internal states: an approach from the stimulus-organism-response model
Pages 107-117
Ali Sanayei; Fateme Amini
Investigating the impact of the organization's reputation in cyberspace and the participation of stakeholders on the sustainability of organizations (case study: small Internet companies)
Pages 119-134
Maryam Nemati; Mohammad Khodabakhshi
The Effect of Digital Marketing Capabilities on Organizational Ambivalence in the Information Technology Sector (Case of Study: Employees of Companies Providing Internet Services in Isfahan)
Pages 135-148
Azarnoush Ansari; Pari Shojaeian; Marjan Arvaneh
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