Marketing Science and Technology Journal
Crypto Assets: Evolution and Revolution in International Financial Markets
Volume 1, Issue 1, March 2022, Pages 1-11
Klaus Peter Follak
The Intra-Sectional Marketing Maturity and the E-Banking Market Share; Involvement of other Units in Marketing Activities
Volume 1, Issue 1, March 2022, Pages 13-28
Reza Shafei; Shadie Sijanivandi
The Impact of E-WOM Participation on Loyalty: The Mediating Role of Personal and Social Website Identification
Volume 1, Issue 1, March 2022, Pages 29-46
Shahryar Tatari; Azar Kaffashpoor; Amir Mohammad Fakur Saghih
Unpacking nation branding: Identification of key influential, processual, and outputs
Volume 1, Issue 1, March 2022, Pages 47-78
Zohreh Dehdashti Shahrokh; Akbar Sepahvand
Exploring the Effective Factors on the Process of Customer E-loyalty Formation in Online Shops in Iran
Volume 1, Issue 1, March 2022, Pages 79-114
Hadi Teimouri; Maryam Goodarzvand Chegini
Evaluating the effect of Personality Traits on Intention to Digital Autopreneurship: Mediating Role of Intrinsic and Extrinsic Motivation
Volume 2, Issue 1, April 2023, Pages 1-16
Hatef Falahati; Somayeh Salehi
The effect of artificial intelligence on the intention to use bank mobile applications (case study: private banks)
Volume 2, Issue 2, July 2023, Pages 1-34
Ali Sanayei; Chris Westland; Arash Adelpanah
Designing the structural equation model of business behavior components Case study: Iran's cement industry
Volume 2, Issue 1, April 2023, Pages 17-35
Vahid Nasehifar; Seyyedeh Mahsa Hosseini*
Presenting a model of the effects of e-governance with the mediating role of e-government management on e-government organizations (case study: Iran Health Insurance Organization in City of Isfahan)
Volume 2, Issue 2, July 2023, Pages 35-54
Maryam sadat Ghazi Asgar; Mansoure Pourmiri
The impact of supply chain ambidexterity on supply chain flexibility with the mediating role of information technology capability (Case study: Qom Province Gas Company)
Volume 2, Issue 1, April 2023, Pages 37-49
Majid Nili Ahmadabadi; Ziba Mohammadimanesh
The Conceptual Framework of Supplier Relationship Development in the Abadan Refinery with a Focus on Value Co-Creation Based on the Grounded Theory
Volume 2, Issue 1, April 2023, Pages 51-78
Adel Mazrae; Fereydoun Omidi; Foad Makvandi
Analysis of Factors Affecting Brand Love and Its Effect on Purchase Intention through Mediation of Word of Mouth Advertising
Volume 2, Issue 2, July 2023, Pages 55-77
Shima Saripour; Azarnoush Ansari
Develop a Model to Information Technology Use for Increasing Consumer Awareness in Electronic Commerce According to the Grounded Theory at the Customs Borders of Khuzestan
Volume 2, Issue 1, April 2023, Pages 79-105
Jahanbakhsh Rahimi Baghmalek; Keyhaneh Karimi
The Effect of Advertising through Smartphones on Consumers’ Purchase Intention to Buy from Companies Provided Online Services
Volume 2, Issue 2, July 2023, Pages 79-104
Sayyed Mohammad Moosavi jad; Arman Ahmadizad; Hadi Amani
Developing and explaining the open banking model through the approach of soft systems
Volume 2, Issue 2, July 2023, Pages 105-126
Elham Sadat Tabaeian; Mohammad Mahmoudi Meymand
Investigating the impact of website attributes on online purchase intention with the mediating role of consumer internal states: an approach from the stimulus-organism-response model
Volume 2, Issue 1, April 2023, Pages 107-117
Ali Sanayei; Fateme Amini
Designing Customer Knowledge Management Model to Create Value in Online Business: A Case Study of Electronic Retailers
Volume 1, Issue 1, March 2022, Pages 115-142
Mandana Sharifi; Ali Sanayei; Azarnoosh Ansari
Investigating the impact of the organization's reputation in cyberspace and the participation of stakeholders on the sustainability of organizations (case study: small Internet companies)
Volume 2, Issue 1, April 2023, Pages 119-134
Maryam Nemati; Mohammad Khodabakhshi
Mediator Role of Customer Brand Engagement and Online Brand Experience on Brand Satisfaction and Brand Loyalty in Social Media
Volume 2, Issue 2, July 2023, Pages 127-146
Zohreh Dehdashti Shahrokh; Mohammad Reza Mousavi; Niloofar Mousavi
The Effect of Digital Marketing Capabilities on Organizational Ambivalence in the Information Technology Sector (Case of Study: Employees of Companies Providing Internet Services in Isfahan)
Volume 2, Issue 1, April 2023, Pages 135-148
Azarnoush Ansari; Pari Shojaeian; Marjan Arvaneh
Dynamic Marketing Capabilities and Organizational Performance: The mediating role of Operational Marketing capabilities
Volume 1, Issue 1, March 2022, Pages 143-164
Shadi Zohourian; Fariborz Rahimnia; Tahereh Nabizadeh
Examination of A Multilevel Value-Based Selling Model to Evaluate Sellers’ performance in Business to Business Markets
Volume 2, Issue 2, July 2023, Pages 147-174
Manijeh Haghighinasab; Sepideh Arab; Noushin Baghbani Parizi; Maryam Golestani
A Novel Business Model for a Cyber-Physical System(CPS)-Based Smart Irrigation Network
Volume 1, Issue 1, March 2022, Pages 165-179
MaryamParisa Amani; Mohammad Taghi Isaai; Alireza Farhadi
An analysis with a Meta- Synthesis approach on the development policy of Electric vehicles in Iran
Volume 2, Issue 2, July 2023, Pages 175-197
Sayed Abbas karavand; Mohammad Taghi Taghi Amini; Yazdan Shirmohamadi
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