Marketing Science and Technology Journal (MSTJ) is a Scientific and Research Journal which is associated to the Iranian Scientific Marketing Association. The Marketing Science and Technology Journal (MSTJ) provides a bridge between practitioners and academics to share, discuss and debate all aspects of research, insight, and data: applications, methodologies, new technologies, technology and methodology adoption and adaption from related areas, solutions, strategic and Marketing issues.

The effect of artificial intelligence on the intention to use bank mobile applications (case study: private banks)

Pages 1-34

Ali Sanayei; Chris Westland; Arash Adelpanah

Presenting a model of the effects of e-governance with the mediating role of e-government management on e-government organizations (case study: Iran Health Insurance Organization in City of Isfahan)

Pages 35-54

Maryam sadat Ghazi Asgar; Mansoure Pourmiri

Analysis of Factors Affecting Brand Love and Its Effect on Purchase Intention through Mediation of Word of Mouth Advertising

Pages 55-77

Shima Saripour; Azarnoush Ansari

The Effect of Advertising through Smartphones on Consumers’ Purchase Intention to Buy from Companies Provided Online Services

Pages 79-104

Sayyed Mohammad Moosavi jad; Arman Ahmadizad; Hadi Amani

Developing and explaining the open banking model through the approach of soft systems

Pages 105-126

Elham Sadat Tabaeian; Mohammad Mahmoudi Meymand

Mediator Role of Customer Brand Engagement and Online Brand Experience on Brand Satisfaction and Brand Loyalty in Social Media

Pages 127-146

Zohreh Dehdashti Shahrokh; Mohammad Reza Mousavi; Niloofar Mousavi

Examination of A Multilevel Value-Based Selling Model to Evaluate Sellers’ performance in Business to Business Markets

Pages 147-174

Manijeh Haghighinasab; Sepideh Arab; Noushin Baghbani Parizi; Maryam Golestani

An analysis with a Meta- Synthesis approach on the development policy of Electric vehicles in Iran

Pages 175-197

Sayed Abbas karavand; Mohammad Taghi Taghi Amini; Yazdan Shirmohamadi

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